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Avant
All Music Guide
Hailed as the new voice of ghetto soul and acknowledged as the first act signed to NBA great %Magic Johnsons Magic Johnson Music, Chicago native Avant celebrated the MCA Records release of his debut album, My Thoughts, on May 2, 2000. Around the same time, the 22-year-old singer/songwriter was enjoying a Top Five ~Billboard R&B/Hip Hop hit single, Separated. The video for the song was getting massive play on cable channels BET and The Box. Avants style of modern soul owes heavily to fellow Chicago-based singer R. Kelly. Originally, Avants manager, %Eric Payton, released Separated in January 1998 on his Payton Entertainment label. The single began getting airplay on top-rated radio station WGCI in Chicago before eventually being included on the 1999 MCA compilation Summer Heat. The singer/songwriter wrote Separated based on his feelings following a failed romantic relationship. Avant felt that the Lord had blessed him enough for being allowed to put his sadness down on paper. Recorded in Chicago, My Thoughts was produced by accomplished multi-instrumentalist Steve Huff. Huff and Avants overall high-quality musicianship gives My Thoughts a refreshing depth. The cover of René & Angelas 1983 R&B allad classic My First Love stands out with a wonderfully swirling string arrangement by veteran Chicago arranger Tom Tom Washington (aka Tom Tom 84). The slammin song Reaction contains a rhythm guitar sample from Issac Hayes 1974 hit Wonderful. In 2002, a new album again featuring production from Steve Huff, Ecstasy, was released on %Johnsons subsidiary. 2003s Private Room and 2006s Director followed; both albums spawned a clutch of Top 20 R&B singles.
         
         
         
         
         
         
         
         
         
         
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